As you work hard on your website, you obviously want to make sure that you are not only giving your site’s visitors the most information you can, but you also want to make sure that Google knows what is included on your webpage. Imagine walking into the shampoo/conditioner aisle of the grocery store and all the bottle are without labels. Could you figure out which is shampoo and which is conditioner? Probably. Could you tell the different scents and brands from the bottles presented to you even without the labels? There’s a chance, but it’s possible that you’d probably find yourself more lost than you would prefer to be. In the same way that labels are helpful in your purchasing process, Schema is helpful to Google and other search engines, in addition to users, What is Schema? Schema is a set of HTML code that you can add to your website that gives search engines a more detailed idea of what all that text on your site is. This helps Google to possibly present this information as rich snippets in SERPs so that you can improve your click-through rate. Schema allows you to specify a number of things to search engines including:
Find the full list of items available for Schema markup HERE. Schema allows you to work into your code what each element of your page is referring to. For example, let’s say you have a recipe blog and you have a recipe for Keto Cauliflower Pizza Crust. Rather than just having a bunch of text on a page, you can specify to Google the various aspects of your blog post. Here is what your recipe looks like to the user when it is on your webpage:
But by adding schema to your recipe, you can not only show to your site’s users that your page has a recipe, but also show Google itself that your web page contains recipe elements. Adding schema to this page gives Google this information, telling the search engine that each of these pieces of text are an individual recipe ingredient: <div> <li itemprop=”recipeingredient”>2 cups cauliflower rice</li> <li itemprop=”recipeingredient”>2 TBS coconut oil</li> <li itemprop=”recipeingredient”>1 tsp dried oregano</li> <li itemprop=”recipeingredient”>1 tsp garlic powder</li> <li itemprop=”recipeingredient”>1 large egg white</li> <li itemprop=”recipeingredient”>1 cup shredded mozzarella</li> <li itemprop=”recipeingredient”>¾ cup grated parmesan</li> <li itemprop=”recipeingredient”>½ tsp pink Himalayan salt</li> </div> Now instead of just plain text, Google can crawl this and say, “hey look! Recipe ingredients!” Does Schema Improve Search Results? Sadly, no. At least not directly. While it can’t directly boost your search results, one of the great things that schema can do for you is provide rich snippets to Google. If you have a product page for a book that you are selling, you could include schema on the product page for reviews, page count, and a number of other things that Google can actually end up providing in the search result itself. Those better-looking and more informative search results in SERPs can help make your pages look more enticing to click on. Increased clicks can lead to higher click-through rates for your site, raising its overall search results. So should you give schema a try? Absolutely. Add some Schema to your website today and see how it improves your site’s clicks. The post What is Schema Markup and How Can It Help Your SEO? appeared first on Big Leap.
0 Comments
Online reviews provide key insight into customer satisfaction and areas where your company is thriving, as well as areas that could use a bit more attention. The information gathered from consumer reviews is invaluable to many aspects of your business, from the marketing and sales teams, down to the employee implementing day-to-day tasks. We’ll discuss different points on how to get online reviews. 1-Put Your Business On Popular Review SitesTechnology plays such a critical role in business operations but also in how your business interacts with its customers. Simply type your business name in to google and many google online reviews will pop up following it. These reviews, as well as many others, impact your business reputation. Online business reviews are becoming increasingly popular and a source of information for many consumers or potential consumers. With this being said you need to make sure your business is on popular review sites so that it gives customers a chance to give online reviews, and it helps lend credibility to your business. Some of the more popular review sites include Google My Business, Facebook, Amazon, Yelp, Trip Advisor, and Yellow Pages. 2- Remind Your Customers They Have The OptionOften times your customers just need to be reminded that they have the option to give your business a review. This can be done through various channels including social media. Post which review sites your business is listed on and have a call to action that invites them to leave a review. You can also have your employees remind customers when they are purchasing products that they have the option of reviewing your business on popular review sites. Consider putting the logos of the review sites you are targeting in a window where customers will see it when entering and leaving your business. When you are encouraging your customers to leave reviews, it’s important that you don’t come across as bribing them or asking them for false reviews. You simply want to educate them that they have the option of leaving a review and it is entirely up to them what kind of review they leave. If you try to solicit positive reviews only it may do more harm than good as it will become apparent you are targeting only positive reviews. 3- Incorporate It Into Your Customer Service & Support StrategyIf you have a customer support line, whether that be via chat or phone, it’s a great opportunity for your employees to offer the customer an option of leaving a review. If your customer service team is helping your customers resolve their problems in a timely manner, you may get a positive review about how great your customer service team is etc. Of course, you run the risk of a frustrated customer leaving a bad review. However, these can still be opportunities if you respond quickly and in a positive manner to further try to resolve the issue. It will help lend credibility and authority to the reviews that are being left for your business, and it will show that you are willing to help your customers resolve problems. No matter which of the above strategies you decide to take, you need to make it easy. Simplify the process for your customers to get to review sites as much as you can. Provide links directly to your business on different review platforms and make it as simple as you can. The easier it is, the more likely people will be to complete the reviews. The post Get Reviews For Your Brand appeared first on Big Leap. Closing the Gender Gap: Tips to Empower Change How to choose an online bookmaker? What should you pay your attention to first of all? If a few years ago it was quite difficult to find at least one bookmaker, now the reverse problem has become relevant. There are hundreds of Bookmakers on the Internet and it is not an easy task to choose the best one among them. The first thing we would like to mention is the reliability of the bookmaker. How to make sure that the bookmaker is reliable? Or Scommesse Italia Firstly, read the reviews written by other players. Secondly, pay attention to the speed of the payment made by the bookmaker; if a betting company doesn’t pay the winnings or pays making problems, e.g. delays the payment, players will write about this problem in blogs or in website reviews, pay attention to these reviews! Nowadays, the license of the bookmaker is not as important as the rating of the bookmaker, payment methods, time of the payment of the winnings, etc. You need to find the golden one among reliable bookmakers, i.e. -the company that will provide you with the necessary sporting events, the best bonuses, betting the best options at sufficiently high odds. The Currency of the account and withdrawal methods What currency to choose in BC? Ask yourself this question before starting the game. The account currency, the number of deposit and withdrawal methods, the speed of payments and commissions are extremely important. It is better to open an account in the currency that you use in everyday life and in which you have a card. Make sure that the bookmaker supports the payment method that is the most convenient for you personally. Apostas Online Nowadays the number of payment methods is not a problem for most bookmakers, but if in the list of 20 payment methods you do not find your favorite one, it may largely cross out the other advantages of this bookmaker. Mobile site and application As an owner of a Smartphone or a tablet, you will surely want to bet on your device. However, not all the bookmakers have mobile versions or applications. So, before you register, try entering the bookmaker’s website from your mobile and explore it in search of information. Usually the site indicates whether this bookmaker is suitable for Android/iOS/Windows phone. Bonuses and promotions The bonuses and promotions offered by the bookmaker are also important factors. Rumor has it that bonuses are useless and sometimes even negative, being considered as bookmakers’ weapons; nevertheless it is not always true for all players. The only thing that you need to do is to choose the bonus with the best conditions.
Sportsbook Sportsbook is also an important standard to consider while choosing a bookmaker. Popular events are at all the bookies. The coefficients are about the same everywhere. After all, the more events a bookmaker gives, the more it is likely to have success. Thus, you can significantly increase your winnings. Important for Players Where are the highest odds? You can get the relevant information from the reviews, and you can independently surf through the sites of bookmakers and compare the coefficients for the same outcomes. Finally, pay attention to the convenience, download speed and functionality of the bookmaker’s website. Find your lucky bookie! The post Scommesse Italia and Apostas Online appeared first on Halkbet Promo Blog. Apostas Online https:halkbetpromo.com/pt/ How to choose an online bookmaker? What should you pay your attention to first of all? If a few years ago it was quite difficult to find at least one bookmaker, now the reverse problem has become relevant. There are hundreds of Bookmakers on the Internet and it is not an easy task to choose the best one among them. The first thing we would like to mention is the reliability of the bookmaker. How to make sure that the bookmaker is reliable? Or Scommesse Italia Firstly, read the reviews written by other players. Secondly, pay attention to the speed of the payment made by the bookmaker; if a betting company doesn’t pay the winnings or pays making problems, e.g. delays the payment, players will write about this problem in blogs or in website reviews, pay attention to these reviews! Nowadays, the license of the bookmaker is not as important as the rating of the bookmaker, payment methods, time of the payment of the winnings, etc. You need to find the golden one among reliable bookmakers, i.e. -the company that will provide you with the necessary sporting events, the best bonuses, betting the best options at sufficiently high odds. The Currency of the account and withdrawal methods What currency to choose in BC? Ask yourself this question before starting the game. The account currency, the number of deposit and withdrawal methods, the speed of payments and commissions are extremely important. It is better to open an account in the currency that you use in everyday life and in which you have a card. Make sure that the bookmaker supports the payment method that is the most convenient for you personally. Apostas Online Nowadays the number of payment methods is not a problem for most bookmakers, but if in the list of 20 payment methods you do not find your favorite one, it may largely cross out the other advantages of this bookmaker. Mobile site and application As an owner of a Smartphone or a tablet, you will surely want to bet on your device. However, not all the bookmakers have mobile versions or applications. So, before you register, try entering the bookmaker’s website from your mobile and explore it in search of information. Usually the site indicates whether this bookmaker is suitable for Android/iOS/Windows phone. Bonuses and promotions The bonuses and promotions offered by the bookmaker are also important factors. Rumor has it that bonuses are useless and sometimes even negative, being considered as bookmakers’ weapons; nevertheless it is not always true for all players. The only thing that you need to do is to choose the bonus with the best conditions.
Sportsbook Sportsbook is also an important standard to consider while choosing a bookmaker. Popular events are at all the bookies. The coefficients are about the same everywhere. After all, the more events a bookmaker gives, the more it is likely to have success. Thus, you can significantly increase your winnings. Important for Players Where are the highest odds? You can get the relevant information from the reviews, and you can independently surf through the sites of bookmakers and compare the coefficients for the same outcomes. Finally, pay attention to the convenience, download speed and functionality of the bookmaker’s website. Find your lucky bookie! The post Scommesse Italia and Apostas Online appeared first on Halkbet Promo Blog. http://ifttt.com/images/no_image_card.png Pinterest has come a long way since it’s beginning in 2010. What once began as a social media site has since turned into one of the world’s most popular image search engines. Today, there are 175+ million users on Pinterest, many of whom use Pinterest to make buying decisions or to decide what to buy on and offline. 87% of pinners have purchased something because of “pins” they found on the site, and 93% of active Pinterest users said they use the site to plan purchases. With nearly 200 million users and an average time spent on Pinterest for about 14 minutes, there’s a huge marketing potential to capitalize on. So how can you use Pinterest SEO to your advantage to get a piece of that ready-to-buy traffic from Pinterest? It’s simple; using SEO tactics for Pinterest isn’t actually all that different than using SEO for Google. Keep in mind that you can have the best images and content, but without the right strategy users won’t find you in the searches. Let’s take a look at a few ways you can up your Pinterest SEO game. Keyword ResearchOne of the best ways to do keyword research on Pinterest is using the Pinterest search bar. When entering search terms, a list of suggestions will appear. These are popular searches related to your keywords. You’ll notice that they tend to be phrases rather than words. That’s because Pinterest loves long tail keywords in the form of phrases as opposed to individual words. Long tail keywords also help narrow the competition for general keywords. The more targeted the long tail keywords, the better. Unlike Google, Pinterest doesn’t display the search volume of keywords on the website itself. You can, however, see the number of people interested in a given topic, which can give an idea of search volume. Now that you’ve done your keyword research we can move onto optimization. Optimizing Your ProfileFirst, make sure that your profile is set up as a business account. This will make sure you have access to Pinterest analytics, as well as tools to help you track traffic, pin ads, and more. You could convert your personal account to a business account but only if it makes sense to do so. Otherwise, start fresh with a new business account. Whether you already have a Pinterest or starting from scratch, you will want to optimize for SEO. The key is putting keywords in the right places. Use your keywords in the following locations:
Other areas to check (if you’re using an existing Pinterest account) is your current pins. Make sure there are no broken pin links, and that pin descriptions are refreshed and up-to-date. BoardsPinterest boards are groups or categories that pins are grouped into. You will need at least one board to get started because you can’t pin without a board to pin it to. When creating boards, define a strategy or system for sorting them out. Decide how you want your products, articles, and other content sorted in your boards. A few things to sort by are what topics are important enough to merit their own category, and which ones should come first? Start by placing your most important boards at the top of your profile. This is as simple as dragging and dropping your boards where you want them. You can even split boards into smaller groups called, sections, like sub-boards or sub-folders which you can organize too. As mentioned above, use keywords in your board titles, descriptions, and titles of board sections. Pinterest has a character limit of 500 characters for board and pin descriptions. In addition to optimizing keywords, be sure to choose high quality images to be displayed on board covers, and rotate them every so often. Rotating board covers will help keep boards fresh and exciting. Board covers entice the user and enhance the experience of the board. PinsWhile boards are critical for keeping your pins organized,it’s really all about the pins themselves. Pins are the lifeblood of Pinterest, and are what attract users and push them to your website. Here are three major aspects to creating quality pins. Rich pinsRich pins show extra information on the pin itself without adding characters to the description. Pinterest has four types of rich pins: article, product, app and recipe and they each display their own metadata from your website. Depending on your business, the most common rich pin types you will use will be product and article. Product rich pins include where to buy the product, pricing, and availability. Article rich pins can be great for blog content. They save story descriptions, add headlines, and show images and authors. To learn how to set up rich pins, go here. ImagesImages are essential to creating high quality pins. To create a high quality image for content from your website it needs to include a logo, an eye-catching title, and be high-resolution. Using your brand name on your images will create a solid brand consistency. Use your brand colors and to help the pin stand out and give your brand consistency a boost. Something to be aware of is how the site handles images. Pinterest prefers portrait-oriented images as opposed to landscape-oriented images. The images will display at 238px wide in the feed, and will adjust to the length. Pins that have been clicked on will display at 735px wide, and will adjust to height. Create your images accordingly. DescriptionsPin descriptions should focus on the image portrayed, while still including keywords. In the past, Pinterest has resisted hash tagging but as of this past year, Pinterest has embraced hashtags. Pinterest now recommends a limit of 20 hashtags or less for pin descriptions, and hashtags are now searchable and clickable. However they are shown in the order, from newest to oldest, rather than by relevance. That may change down the line, but as of this article’s posting, it sorts them by age. Remember that character count is 500 when using hashtags in a description as it will eat up some of that space. To tie it all together, we have gone over how to optimize your Pinterest profile using SEO methods and strategy. The beauty of all the Pinterest optimization tips in this article is that it carries over to mobile. Since 80% of pinners use Pinterest through mobile devices being mobile friendly is mandatory. So no matter whether pinners are using mobile or a desktop, your profile is ready to go. The post Tips for how to use Pinterest in your SEO campaign appeared first on Big Leap. “OK, Google. Good morning.” My name is Amanda, and these are the words I use to start my day. And no later do I utter them, it seems, than a smart home speaker responds with, “Good morning, Amanda,” followed by a brief weather report, and tech news briefings from a handful of sources. For many consumers, there isn’t anything about this routine that sounds terribly out of the ordinary. In my workplace alone, many of us kick off the day by fumbling for coffee and mumbling a verbal command for news that, somehow, our respective smart home speakers of choice understand. But here’s the thing: My morning doesn’t end there. Throughout the day, I use both Google Home and Amazon Echo simultaneously – each for different tasks, often in different rooms. And now, I’ve added an Apple HomePod to the mix. I know what you’re thinking – what could one woman ever possibly do with more than one – let alone three – smart home speakers? Think of it this way: I tried using all three at once, so you wouldn’t have to. Here’s how that played out. EARN 10$/DAY BY DOWNLOADING & SHARING APP. 100% Free from investment,time&place. How to earn unlimited money with your android mobile or tablet from this online bussiness. To Join this free and big bussiness click and complete your registrations http://champcash.com/482892 Necessary for new registrations [Refrel id of sponsor-482892] Champcash Plan Powerpoint Presentation PPT ( Hindi) Link : https://drive.google.com/file/d/0B2JS00lJgijXUGNTbFFOZjQ3eEtvaGpOdkdSSHhzN1JwVDVz/view?usp=docslist_api Champcash Plan Powerpoint Presentation PPT ( English ) Link : https://drive.google.com/open?id=0B2JS00lJgijXVWdzTnVSTEk0anRiSHY3ZnNjbGFwNVY0d0lj You can download Full Plan of Champcash From this Link Directly... Source |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |